Micro-blogging social network Twitter is bidding for the digital rights for Indian Premier League, the Board of Control of Cricket in India’s marquee event, joining a raft of corporate heavyweights from broadcasters to telecom behemoths.
“We are constantly evaluating opportunities around the world to transform the live sports experiences for fans in partnership with our most valued global sports partners and this IPL tender purchase is representative of that,” Aneesh Madani, Head of Sports Partnerships at Twitter India, told ET.
Twitter currently has a partnership with the NFL, wherein fans can go to tnf.twitter.com to watch Thursday Night Football live for free this season and participate in real-time, public conversation around the game right there from Twitter.
“Cricket fans watch the IPL with Twitter and love tweeting about it. Globally, there were more than 10.6 million tweets related to the IPL in 2016, a 56 per cent increase over 2015 and nine out of ten Twitter users in India are fans of cricket. At Twitter, we see this interest growing and are excited to continue working with long standing partners like the IPL to build a global, mobile fan base for cricket in the years to come," Madani said.
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